Change point?

Change point?
a new fad term some smarty pants is waving around making alot of money out of defining how to make 'new' ideas... ya right...

YES, its that time of the year where your friend or the friend of your friends or the friend of your friend's 7th degree aquaintance got a Cannes.

THE season who gets you really depressed and frustrated when all your potentially Cannes material & sprout of ideas go down into the dumps when a junior secretary assistant minded client servicing says that noone will understand the idea and the whole room nods along with the hot shot media guys saying its impossible to excercute or it needs the wealth of the world to put up a billboard with people on it (until some other agency does it ) (and itll be the bench mark for case study and asked why cant we do something like that.)

A ships of fools or an armada of moron? like it or not.. i'm swimming amongst them.
if you live and breath with ducks, does it make you a duck?...


All I can say its fucking fuck fuck !!!

of course there is always 2 sides of the coin...




here on-- advice i treasured,

"人生的意义， 也许是过好每一个moment - the power of “Now”"

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"i guess when you are doing rubbish most of time you cant suddenly
switch to become decent. the more crap you do the more crap you become.
so better to accept that and get out of this biz. "

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"if you are planning to come back to Malaysia advertising, do it earlier while you still holding a good portfolio. 3 yrs later (or it could be earlier), creative standard in malaysia could be equal to Singapore or Thailand. Then we'll lose out the "Singapore creative standard" value. But of course, awards is only part of the career, but its getting more and more important and it links to salary and bonus, its truth in some agencies like NagaDDB, bbdo, saatchi etc etc... whether you like it or not. "

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"You7re having a good life, its doesnt get any better than this my friend"

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Thank you for those who took their time.